Motorola mobile phone how to break into the small profit margins and change the times.doc

 PAGE \* MERGEFORMAT 9 Motorola mobile phone how to break into the small profit margins and change the times For Motorola, the 2004 may be full of new hope, new imagination, new challenges and new opportunities year. While in September 2003, Tim Chen left, Motorola China’s business is in the doldrums, Europe and Asia, the major handset manufacturers follow-up, China’s domestic mobile phone manufacturers in China, the rise of Motorola’s mobile phone market lead were retired, but the December 15, 2003 Daniel Shih, a former non-communication industry, as Motorola, the world’s senior vice president and president of Motorola China, it seems to have foreshadowed the Motorola China’s new era. ‘2004 Will be the Motorola steadily year. ‘Daniel Shih, told reporters in 2004, after the completion of the strategic and operational adjustments, Motorola will release nearly 40 new aircraft to re-gain back the market peak. But the industry has generally agreed that, after the SARS, personnel changes as well as the decline in incidents such as the semiconductor business, Motorola difficult in 2003 crossed the largest since the establishment of a threshold. In the history of world business, people may use in 2003 and 1993, Motorola, IBM and Lucent in 2001 to compare, these multinational companies have in common is at a very critical moment of crisis, are looking to turn things around as the new chief executive Officer. Thus, in the new global chairman and CEO of China took the occasion, as the process of China’s integration into the global economy to benefit the largest multinational companies, Motorola will be how the Chinese strategy of gradually carried out in accordance with established new wing is looking forward to even more. Mobile narrow margin of profit Times Even after a series of adjustments, in the face of business opportunities has emerged, Motorola continued to demonstrate a decisive multinational giants. January 12, held in Washington on the prospects for Sino