Movie Marketing Competition- Harry Potter VS The Promise.doc

 PAGE \* MERGEFORMAT 8 Movie Marketing Competition: ‘Harry Potter’ VS ‘The Promise’ In 2005 the Chinese film market, the most dazzling two large non-’Harry Potter 4’ and ‘The Promise’ is none other than. ‘Harry Potter’ series of films at the box office in November 2005 in this off-season fourth visit to China, and it would ignite the whole of China ‘Hami’ passion, the premiere three days Kuangjuan 33.29 million yuan at the box office, a record of the first week of the annual import of a large box-office records. While ‘The Promise’ in December of the Lunar New Year holiday period began, the premiere Japanese box office reached 21.15 million yuan, setting a release this year, including ‘Harry Potter 4’ large, domestic or foreign, including the premiere of Japanese box office records . Arguably, this one outside the two large although the box office are not cheap, but in marketing and marketing inputs are different, with ‘The Promise’ high-profile, luxury carpet sales compared to, ‘Harry Potter 4 ‘promotional marketing in China is much more economic and easy way out. ‘The Promise’: websites, mobile phones, blog, all-round marketing campaign From ‘Hero’, the Chinese Society of the movie using integrated marketing approach to promote their own products. As the highest total investment made to date a large, ‘The Promise’ first in the positioning of the conduct of a wide range of integration, the creation of a number of well-focused focus: the audience, it attractive to come from big directors, big star line-up; to the Chinese film market is not yet mature, it means that international cooperation in major investment and 20 billion is expected to return; for the film industry, this is a Hollywood movie-mode test whether the localization of the water. ‘The Promise’ to shoot production time up to three years in publicizing how the rally has become the focus of the film marketing is also a challenge. The early crew deliberately low-key photography, strict confiden