Multi-appliance chain promotions Mao Erni.docVIP

 PAGE \* MERGEFORMAT 8 Multi-appliance chain promotions Mao Erni ‘Newspaper promotion advertising has already become Gome and Suning Appliance Chain giants such as difficult to kick the’ addiction ‘. ‘From EMKT. one engaged in home appliance sales industry for many years, pointing to a local newspaper, April 10, said the two major home appliance chain giants and mobile phones, PC and other chain retailers now advertising sales momentum is not reduced, is still advertisements in major local media, a well-deserved big. The report Friday edition of the local newspaper revealed that Gome fullcolor page advertisement up to 3, the company’s fullcolor version of the same medium and large electrical appliances up to four; Suning Appliance then released two fullcolor page advertisement, a halfcolor advertisement in two; phone Dixon pass as well as the dominant retail chain retail chain PC is the dominant Hongtusanbao release version of a fullcolor ad. Advertising overwhelming According to its preliminary statistics, more than 30 large and medium cities and over 600 prefecture-level cities, according to each city where there are about three powerful fullnewspapers, the media, and 3 / week / home estimates, only two major home appliance chain giant one years, published fullnewspaper ad sales, which amounts to more than 5,000 pieces. Fulladvertisement in accordance with 20 thousand yuan each measurement, the two major home appliance chain into a giant newspaper ads, which amounts to more than 10 billion yuan. Suning, Gome financial report confirms that the person is the judge, statistics show that: Only Suning Appliance 2008 advertising costs charged to the account for 1.12% of total revenues high, reaching 558 million yuan. Gome’s 2008 annual advertising costs charged to the amount although not yet published, but to judge the industry should be at least no less than its main rival Suning Appliance’s advertising spending. The two home appliance chain industry to deter