Multi-Strategy Analysis of the case were.doc

 PAGE \* MERGEFORMAT 5 Multi-Strategy Analysis of the case were With the real estate marketing strategy of the evolution and refinement of a higher level of initial static case were also becoming more ‘colorful’, with a real estate through time, space, internal, external, active, passive and other various factors and circumstances, often in the course of the manipulator will be ‘metamorphosed into the’ out the case of a number of different names. The use of multiple cases were a bright spot in the real estate marketing, for the individual flats, the new case, the use of the name of an estate and even can change the situation and fate. 1, multi-case name, the definition of the strategy and performance The case name is the subject of a project and soul, like names, it is with the theme, form the core of the entire project to promote architecture as well as a project the spread of the core language. Multi-strategy is to refer the case were subject to the overall strategic positioning and marketing the project based on the objectives, according to different stages of the marketing needs of Trader made a different case name. Multi-strategy of the case were two types, one is the main case in the case of the name or registered name is the same firm, the other case, the case name or the name of Jie Wei sub-stage to promote the case name, the other is a direct replacement of the main case name or cases were registered. 2, multi-strategy, the practical application of the case were Whenever a real estate project to promote the use of a number of case names, basically should be ‘active’ and ‘passive’ two aspects to be considered separately. 1, initiative, multi-strategy case, the name refers to the name of the main case on the basis of, or from the product, or from the cycle of targeted areas such as general and enhancement of the image of not only guarantee the continuation of the overall project, but also the formation of sub-case name of the unique selling propo