Multinational home appliance giants product and channel new route.doc

 PAGE \* MERGEFORMAT 6 Multinational home appliance giant’s product and channel new route Complete or complete high-end strategy for low-end strategy in the Chinese market seems to have been very difficult to work. Complete low-end products began to withdraw from the operation, such as Hitachi and Sharp, the general color TV production line has begun to shut down because they are difficult to sustain the prices of local products from the pressure, the relative operation of full high-end Sony already started to adjust their product prices . A new mid-range, adaptive strategies began to be more and more multinational home appliance giants are used. Early April in Suzhou Matsushita Matsushita Semiconductor Co., Ltd. and Suzhou Matsushita Research and Development Center to convene the establishment of new routes to become the latest symbol. Matsushita to express with words, then, the two main manufacturing and R amp;amp; D entities in the Chinese market ‘strategic goods’, of course, the so-called ‘strategic goods’ bluntly, is to adapt to the Chinese market price and features of products, both in their performance is not complete nor is it a complete low-end high-end products, which slightly higher than the prices of local products that the products have strong market competitiveness. Multinational home appliance giant’s market mainly concentrated in China’s cities, urban market polarization evident, urban consumer groups accounted for 70% of the wage earners of the elusive high-end products, while 30% of the purchasing power of high-income class, although very strong, however, so the number of markets simply can not guarantee that the development needs of them, so in the end be their strategy for the inevitable choice. This price pressure comes not only from China. China’s ultra-low-price products to Europe and the United States and other global markets, transnational giants to intervene to bring an overall price pressures, mid-range strategy to become a strat