Multinational corporations that should review their own.doc

 PAGE \* MERGEFORMAT 8 Multinational corporations that should review their own Multinational corporations have angrily, but still came up with ‘to Beijing Gao Yuzhuang’ idea. June 24, 2005, Procter amp;amp; Gamble, L’Oreal cosmetics and so on more than 10 multinational companies gathered in Beijing, and the State Administration of Commerce and Industry, Ministry of Commerce and other relevant government officials face to face ‘communication’, Yu Wei own ads playback path of argument. In recent months, the multinational corporations that are ‘very hurt’, that they spend millions on ads produced by the Chinese media launch soon, they were stopped by the competent authorities. The reason is that the competent authorities, their advertisement alleged false, misleading consumers components. But the multinationals are not satisfied, they believe that their advertising is ‘objective, true and there is sufficient data to support the’ yes ‘fully consistent’ Advertising Law ‘and’ The People’s Republic of China Against Unfair Competition Law ‘relevant provisions’. To multinational companies, led by Procter amp;amp; Gamble who has always been the brand and product advertising as a pioneer in marketing weapon, a sudden hard was ordered to halt production of the ads, which allow them to accept some bad. Procter amp;amp; Gamble has been involved in a similar incident more than once, and following the SK-II advertising the event in question to a fine after a few days ago was traced to the Pantene, Head amp;amp; Shoulders, Safeguard four brand advertising in connection with the Crest mislead consumers. Procter amp;amp; Gamble do feel very ‘angry’. However, what is all this blame? The Chinese government’s ‘ad law’ is too old, too harsh, too rigid, or the competent authorities of splitting hairs, purposely making things difficult? Is the malicious instigation of a competitor, or the media and consumer insight is too harsh? Is the advertising practices of the humble and low-