Myth of chaos in the Changhong 3C.doc

 PAGE \* MERGEFORMAT 10 Myth of chaos in the Changhong 3C With Changhong to Xu Jinglei endorsement by the well-known international 4A Ogilvy Public Relations operation ‘a happy life and create C’ the release of a new brand image, consumer electronics giant initially completed Changhong 3C industrial layout, the face of the market a high-profile debut, the self-3C fusion pathfinder Pioneer’s formal entry into a very Chinese characteristics 3C journey. As we all know, first proposed in and dedicated to integration of 3C is the U.S. Microsoft, Bill Gates introduced the famous ‘Venus’ planning and seamless computing, emphasizing for PC computers and digital home appliances together form a seamless operation, although this series of plan was proved to be aggressive, but it has become the information and electronics and home appliances, the starting point of integration. Chip giant Intel has also spared no effort in promoting the development of 3C integration put forward the concept of the digital home - domestic work, home entertainment, family life, the family concept of freedom, hope for the future of digital products will be integrated remote control, flexible, simple, and can upgrade functions 1. Similarly, hp, IBM, Samsung, sony and other giants are also an active part in and promote the work of 3C integration. 3C is its biggest lure constructed after the fusion of the digital home, which combines the use of advanced wireless, broadband, LCD and other technologies to subvert the traditional concept of family entertainment, and consumer attitudes, a completely new home digital experience. From domestic authoritative department predicted, said: the next 10 years, China 3C integration of the relevant market size will more than 200 billion U.S. dollars. The face of this huge cake, regardless of family firms or IT vendors have spared no effort into them, while the absence of relevant experience in core technologies and application of communication enterprises ar