My sauce marketing theory of the five.doc

 PAGE \* MERGEFORMAT 4 My sauce marketing theory of the five Marketing will be a nail will do Shao Fu Zhu holds in his hand now has a nail, nails, and there is nothing that excels, but its principles can interpret the behavior of all marketing. As you believe, anyway, I believed. For example, I want to nail the wall reached within a very important condition is that either the hardness of the nail to the wall than the hard, hard enough that is nails, nail hardness hard, but if the wall that hard, but the wall nail Of course, it does not matter, if this wall the ‘seam’, and your eye can identify this ‘seam’ is still driven into. Of course, even the nails hard enough or have enough wall ‘seam’, you can find, but if other conditions are not met, you may not be easily driven into the wall, in order to be easily driven into the wall, Your nails must also have a sharp enough tip - ‘point’ to increase the pressure, Meanwhile, your nail bar - ‘Line’ also sufficiently hard, otherwise, will be easily deformed by the bending force, there is the difficulty of the nail into the wall, At the same time, you have to have a sufficient bearing surface - ‘face’, otherwise, not on the applied force, it is difficult to thwack the wall, At the same time, you have to have enough, or continuous power, Finally, we need enough force skills, so as to ensure the maximum effectiveness of the force. Here, the ‘wall’ represents the market, you have to enter the market or is the market demand for your product, or is the market gap to enter the folder, your marketing is to be successful, ‘The sharp nail’ (points represent the product selling, selling products with sales success is possible, be able to achieve differentiation; ‘Nail bars’ (line represents the product quality, excellent quality to be able to stand the market test, otherwise aliasing will take the form of marketing is not deep, ‘Face nail’ on behalf of the media, no media a relationship with consumers, no ma