Multinational marketing new state of.doc

 PAGE \* MERGEFORMAT 8 Multinational marketing new state of Multinational corporations in the international market marketing is an important source of its profits. In the early stage of the marketing activities of transnational corporations tend to have achieved an international scale. As the world integration, the gradual implementation of global strategies of large multinational companies. Compatible with its international marketing activities are becoming more and more mature, showing a new micro-operation mechanism. First, the special nature of international marketing International Marketing is an extension of domestic marketing and collections. The internationalization of markets will integrate the many aspects of marketing. International Marketing in the countries facing a different environment in different environments required different marketing techniques. The formation of international marketing strategy is an evolving evolutionary process. Dominant strategic approach, international standards and major decision-making in international business throughout the process of changing. For multinational corporations, the how to deal with the complicated overseas markets, specific local conditions and timely conversion marketing strategies and techniques; how to obtain the relevant local market knowledge and experience; how to maximize the use of cross-border operations arising from the potential synergy. The establishment of a global marketing system in the different stages are different. Second, barriers to transnational corporations in global marketing Once beyond national borders, commodity marketing, and expansion of the Federation encountered many obstacles, and sometimes quite obvious. Different countries have different economic, cultural, linguistic, environmental laws and regulations. Because these differences exist, different types of products and services interoperability is also different. Pocket-sized device, credit card equipment and lubri