Mrs. Wangs multiple choice.doc

 PAGE \* MERGEFORMAT 10 Mrs. Wang’s multiple choice In the above example, when Mrs. Wang purchasing drinks, she is basically a no-brainer to pick the Coca-Cola. When buying cigarettes is almost no need to consider how to pick Hongtashan. Do not think that a brand of shopping on the selected process is referred to as ‘low intervention to buy’, also known as ‘customary buy’. Such purchases the most fundamental feature is, because there is only one candidate in advance (brand), so in fact do not need to choose do not need to make decisions. So, buyers of low-level involvement is absolutely no opportunity to consider other brands? There are no absolutes, the parties took place before the selected brand ‘accident’, the consumers will be forced to consider other brands. What accidents? For example, you want a brand out of supplies; or a few days ago news broke, a special liking for the brand you have always found the quality of substandard products. Mrs. Wang process of buying Christmas cards is another case entirely. She spent a lot of time and effort, to design, text and other carefully selected, this shopping process is called ‘a high degree of involvement to buy’, also known as ‘decision-making to buy’. This buying behavior is characterized by the consumer prior to purchase of goods for which little was known about, but also no favorite brands, it will take quite a lot of time and energy to carry out adequate information to collect, collate information before deciding on the purchase Which brands. In addition to buying Christmas cards, there are many examples of the high involvement of purchase, such as a car, buying a house, books are all in this category. Buy a high degree of involvement there is a feature that is bought from time to time they will probably regret later: ‘Oh, when I buy a ** like, and why to buy this! ‘We can imagine, buy computer, buy a car owner has been well thought out beforehand, but afterwards regret not unusual. And this regret buying