Motivate your dealer.doc

 PAGE \* MERGEFORMAT 7 Motivate your dealer In modern marketing, as a carrier’s network, more and more to the general business, especially businesses which rely heavily on civilian consumer goods. Can the network to normal operation, there is a very key factor is the role of linking the network of dealers who they get ideas, interests consistent with the manufacturers. This is a key determinant in whether the product. In practice, the general to the dealer incentive is divided into four categories: One time award Time to reward the enterprise products peak seasons for the balance of interests, so that the interests of dealers continued to pursue the adoption of the formation of a way, the general sub-month, quarter, year or for specific target markets and set the time bonus, time deduction, and function of reward with the up and use; in the market to be Shu period, the distributor for the rational use of time and financial resources can also be used alone. Time continued to reward the general sub-routine nature of a temporary incentive motivation and goals. Should be well targeted incentives temporary period of time, especially for the second groups of business incentives, generally within two months is appropriate, too long and could easily lead to psychological inertia, up the Nabuxialai. 2, functional awards 1. The number of varieties of Award: In the design of a variety of rewards at the beginning, we must consider the market situation and short-term operational goals, clear the path, we should protect what form, what kind of sales position, what level of dealer interest and at all levels of space, with that long-term strategy consistent. Every business has its own special market designed to meet the various stages of marketing strategies, for example, the pre-market demand for a certain brand of mid-attack, variety and strengthening of market share, post profit-centrism, are bound to different stages of the number and variety of business done in a p