Moto does the fault lie-.doc

 PAGE \* MERGEFORMAT 7 Moto does the fault lie? Motorola is the world’s first mobile phone manufacturer, has created countless legendary models. In China once occupied more than 90% of the share, but today the figure is 19%, while the early days of an olive branch to the motor requests to be acquired by Nokia (mobile phone unit) market share of about 40%, is twice the motor. All this decade, however, what is wrong with motorcycles? Keywords:: Strategic mistakes have sprung up everywhere First of all motor failures from the strategy, a whimsical plans to make ‘Motorola’ wrangling, the plan is, ‘Iridium plans’. ‘Iridium system’ plans to start in 1987, lasted 11 years, the entire investment totaling more than 50 billion U.S. dollars. Iridium Satellite LLC in 1998 to achieve this dream - the network covers the whole world (including the South, the North Pole and major sea), known as ‘the Everest peak is also able to maintain communication’ of the Iridium satellite communications system debut, 66 near-Earth satellite coverage around the world made world-renowned team, Iridium mobile phone as the only surface of the Earth calls anywhere in the public mobile communication tools. This is the world’s first large-scale low-orbit satellite communications system, is the world’s largest wireless communication systems, annual maintenance fees alone would need hundreds of millions of U.S. dollars. Iridium system opened up a new era of global personal communications, is considered a milestone in modern communications, it achieved a 5 any (5W), that any person (Whoever) can be in any place (Wherever), at any time (Whenever ) with any person (Whomever) taken in any way (Whatever) to communicate. However, when racking hardships Motorola Iridium system will finally put into use, fate and Motorola has opened a big joke, the traditional cell phone has been completely occupied the market (in 1998, GSM network popular in the world) . Owing to the huge research and development cost