My self-built channels for manufacturers see.docVIP

 PAGE \* MERGEFORMAT 5 My self-built channels for manufacturers see Sales channels sell the whole marketing chain vital part of a good sales channel to be both smooth flow, low cost and high rate of return. It is also has been hard to explore all the home appliances manufacturer problem. For any kind of product channel construction, the most important thing is how to maximize the market in the pursuit of the case so that enterprises minimize costs. In the run-off terminal, the terminal is king today, for the complete implementation of its marketing policies, completely control the market and achieve brand management. Many manufacturers choose to build sales channels, self-built branches, offices and even the terminal shops. Have been successful cases in this respect: Since 1996, TCL take the lead in building its own sales network, to make products more clear, more timely market to win business opportunities. Meanwhile, the self-built sales network, making it the market order, price control and so has a very large autonomy to more effectively control the market. To some extent, self-built network TCL original industrial capital ‘unify the country’ has played an important role. Coincidentally, Vantage initial rise due to self-built channels, chain stores across the country the success of the system model. Today’s Gree has also embarked on a self-built channels for the road ... ... We know that the construction of channels for any business, they had to consider the input-output ratio, business risk, management and many other issues. Manufacturers self-built sales network, although it convenient control channel, in sales volume, price control, etc. have a lot of autonomy so that they can more effectively control the market. However, the first phase of its self-built channel input cost is quite high, the company’s management also made a higher demand, and the latter part of maintenance costs is also a sizable amount of expenditure, unless it can guarantee profits