Nanjing Guanshengyuan how to take the road of rebirth- Planning a separate brand channel.doc

 PAGE \* MERGEFORMAT 9 Nanjing Guanshengyuan how to take the road of rebirth? Planning a separate brand channel It seems at least for now, Nanjing Guanshengyuan the rebirth of the road does not go smoothly. In addition to trademarks, is now the new and old in Nanjing, Nanjing Guanshengyuan Guanshengyuan no connection. May 25, 2005, Nanjing Guanshengyuan 12 chain stores in trial operation, the main industry is still baking cakes. Nanjing Guanshengyuan will be officially opened in July. ‘Guanshengyuan 1918’ and 12 new store signs hanging just two months in the city of Nanking, Nanjing Guanshengyuan had clearly felt the speculation from all sides. Old customers complain, the young customers of the stranger; bankruptcy within the framework of the newly formed company’s shareholding structure and the uncertainty - all to make this brand a long time-honored once again facing a new dilemma. Feelings are no longer? Although the ‘Nanjing Guanshengyuan 1918, Heritage Classic, sustainable genuine’ words from the Taiping South Road Nanjing Guanshengyuan 529 out of the first stores began hanging the sky, but there seems to Nanjing, do not share . In the store to receive free cake tasting of Mr Hui said that he does not seem familiar with ‘Guanshengyuan’ cake. Mr Hui, 48-year-old, working in a state-owned enterprises in Nanjing.And many of the elderly in Nanjing, he was once a ‘Garden ‘Font (Guan Sheng Yuan, Nanjing has a ‘Garden ‘Word mark )Moon Cakes loyal consumers. Mr Hui complained, ‘tastes had changed, you can almost see the original, like pineapple cakes, dumplings, snow and ice such as Chinese dim sum, all Western-style. Moreover, many cakes or even higher prices in the 6-7 million, is too expensive for me. ‘Mr. Hsu is currently an annual income of 24,000 yuan or so. Jinling young people seem to have not been found in Nanjing Guanshengyuan Direct store than from Taiwan, Yuan-Zu, and what better of Christian Bakery Department. Nanjing Guanshengyuan they think t