National Day of Nationalization brand road!.doc

 PAGE \* MERGEFORMAT 15 National Day of Nationalization brand road! While the financial impact of the crisis is still deepening of Japan-based foreign giants establish itself in China still do not slow down the pace. National Day under the brand is also a crisis, struggling to break through, emerging with a number of ‘go its own way’ the market beach-goers. With foreign giants in close melee, many people carry the brand on the national banner, in the nationalization of overcoming all obstacles on the road, opening up a vast world. Nationalization of the road on this, we also found that every nation on the road via brand is different, there are brands made from the force, there is a breakthrough from the channels, but also from the cultural accumulation of the ... ..., These have been successfully or are in the success of the National Day of the brand, gave us about how the National Day on enterprise survival and development of the new interpretation. 1, Herborist: personal care experts in the field of Chinese herbal medicine Brand Positioning: herbal personal-care experts Marketing From EMKT. strategy: counter franchised stores SPA Jahwa’s high-end cosmetics brands to build heavy - Herborist is an implication of the herbal essence and modern bio-technology cosmetics brands. In the high-end cosmetics market, multinational brands with strong brand power and awareness of domestic consumption, the set the crowd a virtual monopoly on high-end cosmetics market. Earn money in this woman money market, domestic brands seem to only act as a ‘spectator’. Herborist by making the ‘herbal personal-care experts’ personalized brand image, and thus the vast majority of products on the market to distinguish. The Shanghai Jahwa Herborist brand building for sustained investment, but also to demonstrate the brand’s firm determination to build a hundred years. Beginning in 1998 after several years of cultivation, Herborist brand started in 2006 profit, is currently Herborist