New after market sales how to do-.doc

 PAGE \* MERGEFORMAT 7 New after market sales how to do? First, new market needs Promotions 1, product promotion Promotions can promote the risk of purchasing decisions consumers make. The purchase of new products is a risk of purchasing decisions, but in the interests of promotion-induced, consumers will play its balancing benefits and risks of nature, changing buying habits, and make a new purchase decision. Thus, the promotion of the products have a strong promotional role, especially new market. 2, incremental profit Promotions could prompt consumers to establish purchase (consumption) habits. Based on the ‘path dependence’ of the principles of economics, consumer purchasing decisions by the previous (especially the first three and the most recent) purchase decision-making inertia a significant influence. If the promotion can induce consumers to buy, and consumers also relatively satisfied with the product, it may be the formation of customary purchase (consumption). At the same time, if the promotional short duration, or targeted marketing conditions, consumers worry about promotions not available after the end of extra benefits, they will be bought in advance or bulk purchase. Thus, an effective promotional increments for corporate profits. 3 to cope with the impact of competition or combat rivals Promotions can become cope with the impact of competitors, or against rival fast and efficient manner. As the modern market competition is becoming increasingly white deteriorating, resulting in many companies enter the price war a passive state. A disguised form of price promotion is an effective means of war. According to market competition, the need for different forms of legitimate marketing competing products to reduce the impact of efforts to set up attack on barriers for competing products, resulting in competing products offense is invalid. As a result, Almost all new market will carry out vigorous promotion, through the surface of our analysis,