New Breakthrough of the store price of the product channels for the promotion and the venue.doc

 PAGE \* MERGEFORMAT 10 New Breakthrough of the store price of the product channels for the promotion and the venue June 2005, Ming Lu specializes in new products for the stores finally launched Runyu the market. With the new packaging, products and even selling price system and vigorous promotion, Runyu products in the market to obtain the absolute beginning of the success of monthly sales of 87 million, over the past Ming Lu Department of the company store monthly sales of all products combined. when he was out shopping mall management company manager Lu Zhang Cheng, finally comfortable tone. Stepped Ming Lu is a Sino-German joint venture paint chemical companies, paint Zeng Yi Lu Ming’s high quality and selling the country. But with the increasingly fierce market competition, coupled with lax internal management Ming Lu Ming Lu paint lost its . to 2004, Ming Lu paint sales in Shanghai only a few 400 million, of which sales channel reseller channel and store half and half. The rise of supermarkets in recent years, reseller channel has gradually weakened, but clearly exposed in the performance of the store has been tepid. In the store, obviously, can feel the Ming Lu as compared with other competing products, the brand behind the product of an era , the main selling product is still 5,6 years ago, products, new products introduced in recent years, few species have not only surprising, the success rate is almost the “defeated.” Also, Ming Lu product gross margin by a single product’s main selling 200 to 300 price range restriction is far from clear gel support to provide support to deal with the store. Worse, although the company’s store channels, products and reseller channel products do a certain segment, but for pre-positioning the company to consider are usually the product as a reseller channel out of stores to promote new channels, but also affect the paint in stores next exposed the speed of product updates. Relative to the Ming Lu, the market