New Brand Launch terminal anti-containment strategy.doc

 PAGE \* MERGEFORMAT 13 New Brand Launch terminal anti-containment strategy ‘No do not open shop’, any new brand entering the market would lead to other brands customers streaming, there is always a part of consumer groups such as adventures, novelty consumer psychological existence, and because in the past the terminal stores a small number of commodities and a lack of brand choice nature, resulting in ‘forced’ consumption, so once the new brands appear in front of consumers, consumers would choose instead to abandon the old brand new brand. In the intense competitive pressures, market on the old brand is always pay close attention to the movements of their competitors in each one, particularly in emerging competitors. Thus, to find ways to curb or prevent the sales of new brand new brand into the channel of the terminal to be the most direct and most effective means of attack. In this thought-led, the new brand in the channel of the terminal often encounter an old brand of containment and ‘aggression’, heavy competitive pressures. So, the new brand of the measures taken to implement the anti-containment, and anti-’aggressive’ it? Common terminal containment strategy Terminal operators are suppliers of commercial survival resources, but also a key component of the final commodity circulation, but also competition among suppliers compete for land. For the consumer, the competition between the various brands mainly in the terminal, but also price wars, advertising war, war and other promotional vehicle for commercial warfare strategy. Among suppliers of similar products the brand of containment and counter-containment, ‘aggression’ and ‘aggression’ has never been stopped, especially for the new brand of containment and ‘aggression’. Well, the old brand is usually taken measures to implement the new brand of containment and ‘aggressive’ it? First, through a variety of relationships (including the black-box operation) into the store for the new obstacles. This