New Consumer - winning marketing model.doc

 PAGE \* MERGEFORMAT 10 New Consumer - winning marketing model I remember early last year, happened to read a book - ““ Good idea, but better MANAGEMENT “gt;. This is the first operation of the cultural and creative industries in Taiwan medical books, book objects to Taiwan’s cultural industry, lists 12 story of cultural and creative brand management, 4 big ideas events, five myths observation. fast after reading this book, then are not really very deep feelings. A few days ago, a technology company’s executives to reflect the writer: his company had a “good product”, more number of patented technologies have been applied in dozens of domestic and foreign patents, is now ready to be “bigger.” Specific to say the concept is to make a high-tech, finance, capital markets and venture capital with the ultimate goal of achieving listing. The boss said the most is: This is an emerging industry, natural, health industry, not the same as for ordinary consumer goods, marketing communications and sales promotion, such products must be the explosive growth of the #8226; #8226; #8226; #8226; #8226; #8226; Well, this is what kind of company and product? The company is a “plant rapid extraction technology research and related applications development, production and marketing of technological innovation and enterprise, is professional research and development worldwide and sales of herbal health supplier of electrical life. “In other words, the company’s main products are” small health appliances. “ According to the company manager, at present mainly to promote the product is “designed to raise the foot rest up enough to drive liquid herbal medicine”, that is, we have recently seen on television such as “Jin Taichang” as a “health foot bathtub.” According to the owner’s idea, originally, wanted to use science and technology, health, natural health concepts to build small appliances, is undoubtedly a very good concept. And these products with core technology and pat