Nestle- clumsy triumph of the spirit.doc

 PAGE \* MERGEFORMAT 10 Nestle: clumsy triumph of the spirit The famous Swiss watch and clock division Matthew on many occasions asked why he made the watch always so accurate, Matthew’s only answer is that perhaps because I am more clumsy sake bar. His attitude was the same country learn from the Nestle Company, and to the taste of this philosophy of business is full of the spirit into the world. In many intelligent Chinese people’s eyes, Nestle is indeed a clumsy bird, although in 1979 it came to China, has set up 14 wholly-owned enterprises, 19 joint ventures and holding a research center, but until Two years ago, the company only saw the handsome profit, but I did not cast blame on the efficiency of Nestle and no one who vainly attempts to change the tradition, because we all know that Nestle different. The company say, ‘Coca-Cola brings a top-secret recipe, Volkswagen brings drawings and technology, and we not only take them to China, but also help improve China’s dairy farm to teach farmers to plant coffee in China beans, we even attempt to change the eating habits of China’s continuation of the millennium, but do that only by relying on rigid, persist. ‘ Farmers change Industrialization of production processes with those of multinational corporations is different from a process unique in China, Nestlé , first step to change the Chinese farmers from the beginning. It was a dramatic moment, participate in the negotiations Mr. Luo Jianzhang recalls, ‘when China’s national conditions and Nestle are far from a familiar environment, but in order to sell in China, milk and coffee, Nestle chose to enter China, this is a risky decision-making, because it is already beyond the scope of product sales, to some extent in the ancient Chinese tradition of confrontation ‘. Nestle in April 1979 sent to China to discuss co-operation, in 1982 the first formal negotiations with China, a joint project: a joint venture established in Heilongjiang Twins dairy products fac