Neglected promotion Jin Qiao.doc

 PAGE \* MERGEFORMAT 10 Neglected promotion Jin Qiao Circle of some of my friends have often heard complaining, and now more and more difficult promotional activities, obviously a very good preparation activities, investment activities are not small, is also very focused on the implementation, the final result may be not satisfactory. As a result, many people began to blame this difficult to understand the reasons for the market and consumers increasingly tricky, however, the real reason is that so? Sun Tzu says: ‘before making any decisions, but only to know something.’ With the increasingly fierce competition in the terminal, for consumers, all types of promotional activities have become commonplace, and gradually fatigued, simply relying on discount + gift + sea tactics of traditional marketing model has become increasingly cold, no longer offer the content of all promotional Today, a good event in time, in addition to benefits, the full integration of the novelty, fun, participation more careful planning of activities favored by the customers. So, to find and make good use of marketing in some of the ‘Jin Qiao,’ so that promotion is more unconventional, more entertainment and communication value, and takes care of customers, retailers and other interests of all parties concern, such promotions are more vitality. Concessions are also looking for the reason A promotional slogan or title to determine the success of promotions! In the marketing program design, many sales executives familiar with the product system and team operations control, and meticulous, and for part of promotional aspects of the theme so it looked very tolerant: promotional theme is a slogan, just call what on the line, promotion real important is the strength and execution activities. Some people think that marketing theme, as long as the atmosphere can be loud, and nothing more than an empty slogan. Thus, ‘the sun in March, benefits sharing,’ ‘Summer Passion, portrait of ex-grat