National brands- Stick in the end will win-.doc

 PAGE \* MERGEFORMAT 13 National brands: Stick in the end will win? On national brands are increasingly holding heat, many people think, we see China doing more and more powerful national brand, market trends better and better. In the cosmetics market continues to be affected by Herborist concern the most attractive of the first truly national characteristics taking the brand, but also out of the country, a national specialty brands. With local and international day of integration at the time of the slow market, foreign brands into the Chinese market is still to be occupied by a world, foreign brands also want long-term resident in this piece of paradise to take root, the occupation of the Chinese cosmetic market channels and market shares. China’s cosmetic market competition, staged a fierce competition in the competitive situation, local and foreign national brand to compete outside the plates, has become one of daily chemical industry in the London real competition in the market can be cooked on the ears of foreign Cheung brands such as Lancome, L’Oreal, Estee Lauder, Procter amp; Gamble, Shiseido, Unilever, etc., still accusing him of indulging in the Chinese market, from top to bottom are dominated by foreign brands, to form China national brand in the market difficult to survive and be competitive as the market situation, from high-end brand of view, department store counters almost Lancome, Estee Lauder, Biotherm, L’Oreal, Shiseido, Oil of Olay and other brands monopolized by the super channel almost Procter amp; Gamble, Unilever and other possession, the national brand in China is how they act like it? author from the definition of local Chinese national brand and market to analyze the marketing strategy to combat the three major markets, China’s national brands have a very good way of development and enlightenment. The first revelation: the strategic positioning of national brand culture For many local cosmetic brands, they are in the market is