National Chiao Tung University Onlly- new product marketing strategy to build corporate profits third pole.doc

 PAGE \* MERGEFORMAT 8 National Chiao Tung University Onlly: new product marketing strategy to build corporate profits third pole Health care products industry, benchmarking, how Evergreen is not the old? Shanghai Jiao Tong University Onlly is the only research institute has its own health-care businesses; is China’s health care products industry, the first listed company; is only one Chinese health products well-known trademarks. But Onlly’s influence has been confined to eastern and southern China regions, in so many halo below only ‘Onlly One’, ‘Onlly many states’ two main products, follow-up series of products are not pushing success. Onlly urgent need to create a third source of corporate profits, and Onlly the flagship brand for the real building. Onlly on the 1st and Onlly multi-state after several years of development, the product has gradually entered a mature and decline, not much room to grow. The cultivation of strategic and marketing of new products, becoming Onlly to maintain a sustained competitive edge, expand market penetration and influence of the inevitable choice. Looking for a third crown prince Onlly National Chiao Tung University The Onlly subsequent development of products, we agreed that Onlly out as the most star-like charisma, the most likely to become the next crown prince. China has experienced eye care and eye drops after eye-up exercises are facing an unprecedented opportunity for development. Especially young people, eye care market, the pollution of modern industrial civilization, the demand by leaps and bounds. But the domestic eye care market, in addition to a number of eye drops to alleviate eye fatigue, brand, and there is no better mainstream products. Eye care market is seeing tremendous opportunities, National Chiao Tung University Onlly the use of ‘supplementary eye power’ theory, relying on Jiaoda Onlly Biomedical Research Institute (An annual investment of 20 million research budget, is a national post-doctoral