Nanjing the wine market catty 82 emblem dispute.doc

 PAGE \* MERGEFORMAT 14 Nanjing the wine market catty 82 emblem dispute Moderator: Leung Wing Current Guests: Sugar alcohol chain Jiangsu Jin Hanqing, general manager of Stock Zhang Hui, general manager of Jiangsu Shengxin Trading Company Marketing people Liu dry Senior liquor marketers seeking philosophers Articles published in the Journal of 2004 No. 46 of ‘emblem of wine, after the sustained development of the terminal crisis’ a text, caused concern and controversy within the industry, wine industry on the emblem mode of operation and means of competition can be described as a matter of opinion, insignia wine the Representative of the emblem not only the wine issue, which reflects their overall liquor market in transition, turbulence and on the market, operational, competitive ideas to ponder. We sincerely welcome all of your colleagues to express any views and comments. Sharon, we continue to focus on this issue Nanjing wine battle emblem. In 2004, the hole in cellar, Ying drive, fierce fighting was going on the occasion of alcohol Anhui, Anhui, another white wine in a strong blast home into the market in Nanjing, Anhui, two-wheeled group starting this new product in the local potential well, arrived in Nanjing after the first launch on the ground to surround and annihilate, has invested heavily in buy-out terminal, and then expand the air advertising campaign. BF at home wine market has been to build homes in other cultures: ‘nice to feel at home! ‘, But Nanjing is directed at the hole in cellar, cellar for the hole in the’ real truth hidden cellar ‘, played’ real emblem of wine ‘slogan. It also is not, for the hole in the packaging is a 400ml bottle cellar, less than a pound, blast furnace home winery in the ‘Nanjing Daily News’ front page began storming cellar hole in the ‘Quejinduanliang’, its ads use eye-catching Heading for consumers cry: ‘enough quantity of wine you buy it? ‘, And in advertisements using 400ml and 500ml two rulers, and then us