Name is not correct then the words will not ring - Analysis of health-care wine named for the impact of marketing.doc

 PAGE \* MERGEFORMAT 5 Name is not correct then the words will not ring - Analysis of health-care wine named for the impact of marketing More than 2000 years ago, Confucius once said: the name is not then the words will not ring, the words will not ring true then nothing will be accomplished. Descendants also to the ‘name’ particular attention. The ancients pay attention to ‘people had help earn’, work stress ‘Shichuyouming’ modern stress ‘visibility’. Regardless of local governments, enterprises, individuals and products are also hoping to have a good name, hope she can bring some good luck. Therefore, in recent years, a number of works solely on the ‘named’ companies also came into being. Leaving aside whether they are named real scientific basis, however, thrived because of the name or names of who were hurt because of things past and present there is no lack of examples. The planned economy period, due to shortage of materials, plant products mostly are purchased by state-owned business sector, underwriting, product names, yet carefully orchestrated. Access to a market economy, people are not only attach great importance to the name of the product, but also seriously weighing the matter. Always do everything possible to name a product through the importation of certain concepts or culture in order to make him very easy to understand and accept. Just think: If the Melatonin restored to its original name ‘melatonin’, Mr. Shi Yuzhu’s marketing may not be so handy. Write here, I suddenly thought of the ‘Cultural Revolution’ when a joke. A cigarette factory ready to develop a new brand of cigarettes, a new brand name of everyone in order to argue. One day, a higher-level leadership to factory inspections, factory who led the leadership to introduce the new brand name. The leader suddenly saw on the wall ‘diligence and thrift and hard work’ a large banner, then casually said one: ‘a new brand of cigarettes called hard work I see it’. Led the final word, everyon