National Chiao Tung University Xin Rong how to create tens of millions of marketing miracle-.doc

 PAGE \* MERGEFORMAT 26 National Chiao Tung University Xin Rong how to create tens of millions of marketing miracle? To tie in with National Chiao Tung University in 2002 heart-wing National Market campaign in full swing, to further help the market throughout the country in a planned, systematic, and there are ways to target the market at different times, seasons, areas and other planning requirements make the market work in the planning, special preparation of the implementation manual, Special attached to all sorts of promotional accessories, on the one hand self-built offices, on the other hand so that a strong ability to get some inspiration from the dealer; Planning and bad dealers, and can依葫芦画瓢 . Practice has proved that nearly two years without any media advertising, self-built offices, bring a product from one market to the National Sales Outstanding was from 0 to tens of millions. 1, marketing ideas 1, guidelines: community (district), terminal, television, newspapers, radio, 2, advocacy objectives: (1) address the question of identity to consumers to enhance sales; (2) The extensive publicity Chiao Tung Xin Rong treating heart disease distinctive two things: * Treatment of heart problems of their own (myocardial cell injury; cardiac pump capacity is weak) * From the blood vessels, blood starting position, an overall improvement in the blood microcirculation. (3) National Chiao Tung University Xin Rong unique formulations, efficacy clearly. 3, the market strategy: ※ strong and experienced dealers to focus on urban centers, radiation surrounding areas, centralized attack on breakthroughs in key areas, attack points, be concise, accurate and relentless. ※ strength of a general dealer suggested that we first attack on the most affected cities in central city areas to achieve the regional breakthrough, encirclement and digest urban centers. 4, publicity strategy: ※ use of rehabilitation guidelines, display panels and other communities (me