National Chiao Tung University Onlly Winning Strategy.doc

 PAGE \* MERGEFORMAT 14 National Chiao Tung University Onlly Winning Strategy In June 1996 ‘Chinese health food regulations’ full implementation of the year on the 1st November Onlly be examined and passed by the State Ministry of Health, the first health food perfectly justifiable, policy began to shift,’ health food ‘Start leather’ health care drugs’ life. At this point, the three decisive battle with the Onlly to Shanghai, there have been health care products to compete in the history of abnormal absurd scene: The Onlly needed it to use its local advantages to spread rumors: State of health care products to enhance the management, Shanghai Onlly 1 No. Salt water bottle is nationally accredited health care products, three oral solution has been eliminated. Faced with such drastic offensive, have fallen into the trap of internal disputes and bureaucratic no response even three oral solution, but with great advertising investment to maintain its final glory. On the direct application of the state’s industrial policy, of course, very effective, but the chances are not many, it is more important for enterprises is to train a core of the policy in line with national competitiveness, this is the most critical, while Chinese enterprises, health care products is the most difficult, Onlly It is this multi-state effort. China’s health care products industry is a true hero and miracle of the creation of industries, due to market economy, the core of the survival of the fittest rule, in the national policy gaps have grown up in health care products industry, one beginning with ‘fate’ of the color, there is no doubt that it was not enough national attention to this industry, it makes this part of ‘luxury consumption’ of health care products to flourish and become China’s most dynamic and competitive industries. Also because of this, many self-made heroes of health care products has never been the same as other industries ‘staring at the mayor to eat’, the country’s ex