National brand is not equal to trump.doc

 PAGE \* MERGEFORMAT 10 National brand is not equal to trump In June of this year, Hangzhou Wahaha Group to market a comprehensive attack to launch a new beverage - Cola, it tastes very close to the world famous Coca-Cola. In today’s beverage industry in China is almost fortresses lost time, Wahaha words against Coca-Cola, Pepsi, Li wins the market, the move has aroused wide attention from the media, many newspapers praise Wahaha Wahaha Group, this means that an extraordinary feat boldness and courage to carry the banner of national brands, the domestic beverage industry started to recover losses of the first shot; in fact China’s national brand and foreign brands into the 21st century in a battle, and the results will have a direct impact on China toward the development of the beverage industry. Really the case? China calls for its own national brand Reform and opening up to now, the Chinese market brands such as springing up extremely complicated. But they have a fatal weakness: weak and weak, could hardly support from a Jiangshan. Can be said that the missing Chinese market is not a commodity, but a truly vertical and horizontal markets, brands, and modern management thinking, international marketing strategy. Because of the modern market consumption, there is a significant change in trend is an increasing market share to the small number of competitive brands to focus, so the brand has been very important operation. Consider the following two sets of survey data to better explain the crux of the problem. A group of the National Bureau of Statistics amp;quot;published in 1996 in major cities share of consumer brands surveyamp;quot;, the survey showed the highest share of domestic brands or representatives of the most competitive: In the instant noodles category amp;quot;Huafengamp;quot; accounted for 7.14%, juice category amp;quot;Coconutamp;quot; accounted for 8.452%, drinking water category amp;quot;Wahahaamp;quot; accounted for 9.28%, beer category am