Neglected in automobile marketing positions- channel integrated marketing.doc

 PAGE \* MERGEFORMAT 12 Neglected in automobile marketing positions: channel integrated marketing Solution eventually rely on the infantry fighting This after countless war drawn from the experience of baptism at the moment should be in all the domestic automotive manufacturers thought leaders. Both low-end price to win the manufacturers, or high-end brand image of the pride of the brand, have had to face prior to and are currently neglected the same question: the brand experience to consumers the quality of the terminal. Kentucky Fried Chicken and McDonald’s magic can be swept around the world, is a global consistency of quality and consumer experience. This is precisely the rich and powerful high above the car manufacturers marketing blind spots. Empathy can be understood under, consumers will definitely will not be a grand conference and pay the new car, nor will not participate in a grand luxury PARTY and open wallets. Why are more and more and more manufacturers recognize the importance of word of mouth spread? On the surface the consumer trust in a person familiar with the use of the experience, in-depth analysis of consumers are more concerned about the feelings of vehicles in actual use. These feelings, certainly not from the manufacturers of aerial bombardment, but from distributors located throughout the service, from pre-to post-sale, from cars to life and so forth. Brand Experience terminal as a dealer, that is, sales of automobiles and World War II in the infantry, in order to win this victory, it should depend on them. Create chaos cited Sheng The relationship between manufacturers with distributors has been a controversial and refused to clean them out. China’s auto market blowout-style achievements in the development of a strong position of the manufacturers, distributors, has been a little right to speak, naturally imagine that consumers will experience from a dealer here, anything. The sudden financial crisis, so that manufacturers and