Neglected the marketing point of view - Product weathering.doc

 PAGE \* MERGEFORMAT 11 Neglected the marketing point of view - Product weathering With the consumption upgrade, most of the liquor companies, especially the regional wines, are trying to develop new products to attack high-end market. In this unit to upgrade the wind behind, there are two kinds of phenomenon in the introduction note, first, the majority of enterprises are also developing three high-end product, the other three products are generally only a product has a chance of success, the most high-end product is often a failure. Why do high-end products often fail? Liu Wan-li after long follow-up study found that not only the new product development, even if the old product line, as long as there is on the lower three levels will have the same problem, namely, the low-end products have a chance of success, but the high-end products in general will fail. To better understand this problem, I created a wine marketing to interpret new words, known as product weathering problems. Product weathered, this problem has not been examined, but the signs are everywhere, if we look carefully around the liquor companies will find these problems. Many liquor companies, especially mid-range wine market-oriented enterprises in developing new products, the general will be named after the same series of three or more products, but often only a product is selling goods, most of the other high-end products in particular, has become cannon fodder, was weathered out. Many enterprises through product development intended to make a difference in the high-end market, but the results are generally very unsatisfactory. Product weathered, like a big mountain, high-end road leading to Dangzhe everyone. Failure to acknowledge and move to big mountain, high-end road would make success difficult. Therefore, this paper, we explore the issues and weathering products, hoping for our new product development, in particular, want to seize the opportunity for consumers to upgrade, enhance br