Nestle string tension of crisis management children.doc

 PAGE \* MERGEFORMAT 5 Nestle string tension of crisis management children Harvard case to reproduce the peak moment of Nestle Nestle ordinary Chinese consumer awareness of advertising from the phrase well-known phrase - ‘tastes great’ start, but as a person within the marketing sector, a comprehensive study as a Harvard from Nestle is the opposite of the classic case of crisis management began. In August 1973, in the United Kingdom ‘new internationalists’ published a report saying,’ According to statistics, only 2% of mothers can not be due to physiological causes of feeding and less than 6% of the mother is because they do not can not be nurtured at home. These food companies to promote their business interests and the one-sided alternative to the role of milk products, developing countries, because I believe these publicity, there are 10 million each year due to the non-breastfed infants brought malnutrition, disease or death ‘. Thus opened a first sponsored by charitable and religious groups, time-consuming decade-long boycott of Nestle products, world-wide movement. The most intense reaction to the U.S. market, this boycott hold high the ‘maintenance of breast-feeding’ banner, accusing the company to Nestle, the world represented in how the food industry enterprises in developing countries, a large number of irresponsible marketing of its baby food, against the Nestle Companies such as baby milk dumping in these countries. After nearly three decades in May this year, another similar crises in the Rush Hour reproduce Nestle. May 9, according to media reports, May 8, 2002, the U.S. Institute for Environmental Security to the district court in California accused of a number of chocolate makers (Hershey Foods Corporation, Ma Company, Nestle (Nestle) U.S. subsidiary, Kraft (Kraft) Foods North America, Rocky Mountain (Rocky Mountain) Chocolate and Seay’s (See’s) candy company) is not required by law to announce their products harmful to human health, lead an