New Development Market Segmentation Theory.doc

 PAGE \* MERGEFORMAT 9 New Development Market Segmentation Theory Today, the concept of the core of marketing is to see the minds of the operators ‘customers’ ideas. Many companies and businesses often say ‘consumer-centric’, but long-term the ‘mindset’, formed in the mind or self-centered concept of the operation. How can the operator out of the woods, to win the future market, one important aspect is to re-understand the basis for market segmentation. The face of fierce market competition, the operators should be based on contemporary demographers on population divided into generations based on the theory to study the psychological characteristics of the corresponding consumer groups, which established marketing strategies. Division of the population from generation to generation is an important basis for understanding consumer Demographers born in the United States pursuant to a different era, the population divided into three main generations, the baby boom generation (Baby Boomer), X Generation (X-Generation), and the younger generation (Neo-Generation). Over the past 10 years, U.S. scientists learn from the marketing division of this population from generation to generation theory, planning a series of effective marketing strategies and even the market miracle. This is because the different population from generation to generation of consumers, their income, interests, hobbies, ideas, and so different, the products also have different needs and the value of experience. Division of the population from generation to generation based on the above theory and with China’s social and economic development, I believe that over the past 50 years can be divided into three periods, they are: 1949 to the early founding in 1965; 1966 to 1978 during the Cultural Revolution; 1978 years after the period of reform and opening up. The corresponding population from generation to generation is divided into: Red’s generation, the Cultural Revolution generation and the one