Net sales Time can replace the flat channel.docVIP

 PAGE \* MERGEFORMAT 7 Net sales Time can replace the flat channel Talk about “network marketing” Before we talk about the flat channel. The so-called “channel flat”, that is, the marketing channels to reduce intermediate links, in order to achieve close contact with the terminal manufacturers, to marketing, technology, information, optimize and reduce access costs, and effectively avoid the risk of access to complete business healthy development. The emergence of demand for flat channels, there are several reasons: First, market competition, resulting in high cost of doing business, profits on down. In theory, the longer the path, access various links on the lower profit margins, once the market competition, all sectors to invest in marketing costs surge in corporate profits be greatly squeezed, more and more difficult to survive. To survive, to reduce intermediate links, to improve profit margins on a single link has become a necessity. Second, the brand developed, intensive inevitable. Vast land of China, the brand into the market when resources are limited, so rely on distribution system to quickly capture the market, on completion of basic survival into a tool of last resort, once a mature brand, is bound to for intensive cultivation, the traditional distribution system to become one of the greatest obstacles because of the arrival of information and feedback, the implementation of marketing ideas, their level of efficiency and the number of channels is proportional to the chain links, so as to reduce intermediate links, to enable the channel top and quick end to exchanges and cooperation, has become an urgent need. Third, economic development, logistics and information systems to accelerate the development of various hardware and software facilities become more perfect, for the flat channel to provide a material guarantee. Such as the development of transportation, telephone and network development, the earth has become smaller and smaller, and