NetEase brand operation of the road.doc

 PAGE \* MERGEFORMAT 13 NetEase brand operation of the road Will be a media extended to 50 million users, 38 years for radio, television took 15 years, and the Internet in just 5 years. China Internet Network Information Center (CNNIC) released the statistics, as of the end of 2004, the number of Internet users in China reached 94 million people. In which the number of broadband Internet access to reach 42.8 million; of online computers to reach 41.6 million units, an increase of 14.6%; CN domain names registered under the number, the website reached 432,000, respectively, and 669,000, respectively, over six months ago, an increase of 52000 and 43000 . After 10 years of rapid development, China’s Internet user base has been formed a certain scale, Internet applications, is moving toward diversification. People work, study and life are increasingly using the Internet, according to recent information has indicated only Netease, Sina, Sohu, Tom 4 portal, the total page views a month more than 180 million Internet users in the age distribution 24 years of age accounted for nearly 60%, 25 ~ 34 years old accounted for about 27%, the youth population groups in China’s Internet population has an important position and influence. According to third-party professional evaluation and research agency’s data show that the number of unique visitors Netease home page and the channels leading position both viscous (Nielsen/NetRatings2004 years, November 1 -12 19 reports); NetEase mailbox in the number of users, satisfaction and loyalty has taken the absolute advantage (iResearch); NetEase China’s university students in the ‘first Internet portal brand’ and ‘three high’ (high income, highly educated, high-sensitivity) for more advice group leaders (SINOMONITOR). Support third-party In Western developed countries, the Internet has a very mature market environment, the network advertising industry-related trade practice as the basis, so ads are relatively simple. At present,