New product development and marketing of the Top Ten Mistakes.docVIP

 PAGE \* MERGEFORMAT 11 New product development and marketing of the Top Ten Mistakes Product is the enterprise, distributors, markets an important communication between the carrier is the main source of corporate profit and loss, but also companies and distributors, enterprise and the market, dealers and the market importance of effective communication bridge and link. In order to maintain corporate vitality of the market and expand market share and strengthen brand affinity among manufacturers, many companies try to continually develop new products to drive business sales growth, resulting in a ‘product mix and chaos, the amount of varieties is difficult, brand enhance the slow ‘phenomenon, upset the layout of the overall market sales. Is now on the new product development and marketing of existing errors are listed below, only peer as a reference. 1, attach importance to the subjective position, ignoring the market demand, behind closed doors and develop new products. Development of new products must be built on the basis of adequate market research, first tap the consumer market demand, the reproduction of the appropriate products to meet this consumer demand, but in reality the enterprise developer by the decision-makers because of the subjective positioning restrictions, tend to dilute the market research work, ignore market consumer demand. Or carried out market research, policy-makers still could not escape the constraints of thinking to develop new products, production still is to first get out, and then meet to consider the part of consumers, new product development failure rates were high. The reason is that many enterprises will have an idea of policy-makers on new product positioning, and then gave proof of this new product ideas targeted to achieve the possibility and necessity, when many consumers thought was the inspiration for the decision-makers excitation, clap said it was time to encourage the enterprises to accelerate decision-makers ‘th