News Planning the tortuous nature of the principle of.doc

 PAGE \* MERGEFORMAT 22 News Planning the tortuous nature of the principle of A good news planning should not just ‘Deal or No Deal’, a report no later below, but should have a strong developmental, able to continuously ‘create’ a new events and new point of view, closely around the layers to promote the theme to ‘combination punches’ approach to ‘News bombing’, so as to better achieve the planned target. Like the classic Hollywood movies, the story must be twists and turns, bizarre twists and turns, in order to attract the audience’s attention from start to finish, impressive. The following is a fully demonstrates the principle of twists and turns a classic example of: [Case] ‘hit Ben’, Wild Animal Park fame and fortune From December 2001 to mid-late March 2002, in the full three months time, China’s mass media have been occurred in Wuhan, with the ‘drop-Benz’ truck was deeply attracted to and carried out a reports at great length, but the biggest beneficiaries of this news event, it is single-handedly ‘directed’ a ‘drop-Benz series’ Wuhan zoo. Because of this ‘news series’’off several waves of a few’ one climax after another, it is worth pondering again. Here we are in time order, ‘replay’ of each ‘set’ the story of the main elements: ● 2001 Nian 12 Yue Ri Wuhan zoo 19 held a press conference that as a result of dissatisfaction with Mercedes-Benz after-sales service will be December 26 smashed his Mercedes car worth 890,000 yuan. According to Wuhan Forest Wild Animal Park, Wang Sheng, chairman of introduction, this car in Germany-based Mercedes-Benz SLK230 original imported car is December 19, 2000 in Beijing, bought a Mercedes-Benz car sales center, but later found to have purchased the direction of machine oil leakage from illnesses such as After repair of Mercedes-Benz five times, the problem remains unresolved. The car’s one-year warranty period, almost half of the ‘sick’. As the Mercedes-Benz has rejected the request of transfer or retirement veh