New products features associated with the target consumers.doc

 PAGE \* MERGEFORMAT 6 New products features associated with the target consumers The new products to market can find the right selling point is whether or not to achieve product sells well, an important aspect of brand building. The so-called ‘selling point’ refers to nothing but products with an unprecedented, ingenuity, or distinctive features, features. These characteristics, inherent characteristics of the product on the one hand, and on the other hand, through the marketing plan’s imagination, creativity, ‘fabricated’ in. No matter where it comes from, as long as can put it into practice in the marketing, strategic and tactical, into consumers to accept and acknowledge the benefits and effectiveness of products will be able to achieve the best-selling, brand building purposes. New product selling refined properly, there are some fundamental aspects and elements need to know: 1. Products, target market positioning. According to consumer needs, competitors, and a series of conditions to determine the real consumption of a product group. An accurate market positioning is able to extract an important basis for the right selling points. This situation calls for careful analysis of consumer psychology, based on the examination, excavation, integrated products, the overall concept and principles of analysis of the use of Benchmarking competitors to find out the difference between the concept of breakthrough. 2. To find a reason for consumers to purchase this product. If this product to provide consumers with the utility, where the interests of; product brand, quality, features, etc.; products, services, maintenance and assurance. 3. Refining selling point. Consumers should buy this product cause to refine, to find that easy to differentiate consumer acceptance of the concept, and accurately, in a plump powerful, and can quickly grasp the attention of consumers in the form of informed consumers, to attract attention of consumers to receive up to loyalty. As