New class marketing open blue ocean market.doc

 PAGE \* MERGEFORMAT 12 New class marketing open blue ocean market New Class Marketing: Blue Ocean Market All along, we ignore a good way beyond the competition, which is new type of marketing! We did not focus on creating new classes, while too much effort spent on how to do a better job than the competition above, as a result, many companies took a very big hammer or hard ahead of the competition, rushing to Bosha in the ‘Red Sea’ that. In the field of fast moving consumer goods in each category, all packed with competitors, and then how the win? Many people believe that the basic task of marketing is to make potential customers believe that you can provide better products or services. This is not true, if you only have a very small market share, and had to contend with larger, more powerful competitors, then your marketing strategy may be in the beginning is wrong. Is to try to carve a piece of cake from the de facto market still appears uncertain with the new class to create a new world of opportunity where are side? The market tells us: ‘first’ than ‘better’. To create a new product, create a new class, in people’s minds prejudiced, compared with efforts to make people believe you can provide better than similar products in the product should be much easier. In 2000, the reunification of orange juice businesses competing with one another more, and the concept of self-proclaimed pure fruit juice, silence of the PET bottles to create a non-pure fruit juice drinks category as a result, products have just the one hand the city an immediate hot anomaly, so that the mouth paste concentration of pure fruit juice companies were stunned; Hualong Group in the instant noodle market, ‘thin air’ to open up a ‘bomb face’ market, with annual sales of 6.0 billion package of record achieved in one fell swoop from the countryside to the city’s brand promotion and strategic transformation to a unified crowded behind, becoming instant noodles of the second child; year’