New class a winning strategy has been seriously neglected.doc

 PAGE \* MERGEFORMAT 10 New class a winning strategy has been seriously neglected New classes have been seriously neglected marketing strategy Category brought innovation, and many people’s first reaction is the product improvement, the implementation of tactical skills, etc. As a result, its strategic value has been greatly ignored. In fact, the creation of new classes is a strategy! Small and medium enterprises and growing enterprises to differentiate their business, opening up markets, the effectiveness of blue ocean strategy for victory! Now people know that the Earth’s Wong Lo Kat, in the four years 2003 to 2006, put 5 million, total sales of 8 billion, output ratio of up to 16 times, the brand value jumped to 2.244 billion yuan. Why is almost completely annihilated in the domestic beverage circumstances, Wong Lo Kat was able to have sprung up everywhere, all the way singing? Because it is the first in the minds of consumers to establish a new anti-drink lit class. If we spend money to do the same pure water or juice, but even the survival of the issue. Coincidentally, Coca-Cola then the treatment of common cold medicine called Coke was renamed for the day to day revive and refresh, then a new drink was born. It is no longer the number of features is not safe drug, it becomes a unique Coca-Cola, and has now become the king of the brand. Wahaha Group’s business that year when a school-sponsored canned food factory, is well known, and later he was relying on ‘Wahaha Children’s Nutrition Solution’ unique in the market, stand out. If you insist on doing canned fruit probably never emerge from below. In 2000, a number of juice companies for whom the juice is still thicker when purer Pinzheng were enjoying themselves, united to create a silence more Orange PET bottles of new classes of non-pure fruit juice as a result, products have just one side City, immediately hot anomaly, so that the mouth of the thick paste of pure fruit juice companies were stunned.