New Products Shop City combat skills.doc

 PAGE \* MERGEFORMAT 10 New Products Shop City combat skills A new product to market no matter how scientific and comprehensive marketing plan, advertising intensity of the bombing is much larger city, if the product does not shop the rate, all empty talk. , In order to increase the rate of Shop City, we must first formulate a rational policy on the promotion and develop first-class sales team to implement them. I on the leader of a certain large company’s regional manager, fruit milk beverages during the region there is a prefecture-level market, product market has been quite a long time, but sales volume is feeble, but to look at the market a product category CD shops in the urban city of the rate of Only about 10% of county-level distribution channels are not built the whole, dealers said: ‘Brand power is too weak at the local, the products enter the market late, went so far as goods are now very strong, product shop city, too much resistance. ‘Better than having no investigation, no right to speak Well! The next day I followed the dealer’s salesman to the Distribution, at the same time market research. One day down and I found that had led to low rates of the underlying causes of Distribution: First, the dealer after-sales service bad, basically a replacement regardless of adjustment, market maintenance cycle is too long, do not do commitment, credibility is not high, but a shorter shelf life of our products, so in general the supermarket is not dare to purchase. Second, the market price is much higher than factory Distribution guidance of price, the terminal no profits, does not want to sell. Third, the level marketing salesman was really very ordinary. Back to the dealer and distributor of the Urban issues were discussed and reached consensus on four points: 1, in accordance with the provisions of the price manufacturers to ship. 2, slow-moving product on the market for a replacement tune. 3, to determine the maintenance cycle of the market. 4, i