New products enter the market not all channels to promote.doc

 PAGE \* MERGEFORMAT 6 New products enter the market not all channels to promote After taking over the new product how to get started? Many dealers bosses habit that is naturally spread and made it into ah one go to bring new products into the shop channel and the terminal in order to advance the momentum of rise neat circulation and consumer’s attention, but this is a necessary prerequisite for investment towards manufacturers. Because the big moves, big opening scenes of the region means that the strength of dealers in the local market, further illustrates this market or dealer said that this is worthy of investment. In fact, this also reflects many dealers, there are some quick success and psychological characteristics. While some manufacturers tend to use is the distributor of this feature to encourage dealers to take over the new product on a region-wide, all channels open and made it, emphasizing the role of momentum start, and give some guidance of incentives, such as the amount of the first delivery reached a certain level of rewards, shop city, the rate reached a certain level of incentives. Taken together, these manufacturers is hoped that retailers in the early stages of acceptance of new products quickly throughout the region, all channels to spread, enabling rapid implementation of new products in the circulation channels and terminals into the purchase. However, from the dealer business point of view, which contains a lot of insecurity. First, the shop is not selling city, but the transfer of the product warehouse, which brought in sales by Distribution belongs to virtual sales, virtual sales is giving the greatest hazard to the wrong impression of a surface caused by rapid movement of goods wrong impression that the new product sold well, so you can make a lot of wrong judgments and action plan arrangements. Secondly, in order to attract more investment markets, dealers at an early stage a wide range of new products to replenish the city from