Newspaper advertising is the medical health care products under the cargo nuclear weapons.doc

 PAGE \* MERGEFORMAT 4 Newspaper advertising is the medical health care products under the cargo nuclear weapons Medicine and health products marketing, newspapers, television, radio, the three major killer. TV brand film, broadcast prompted the instant memory media, advertising must be repeated 5 times, before they can affect the viewer or listener to achieve the purpose of buying behavior, and that television advertising must be Distribution of products with a high rate, so that casual consumers can ‘readily available’, it will not cause a waste of advertising. Television advertising can make people more of a spread of moment to remember, so the advertising content to simple, to the unique creative purpose is to remember, not to convince! Here is the newspaper of the newspaper ads, TV ads for medicine and health products marketing, only to abandon the brand into the film’s style perspective of public relations and information to plan a long section of the ‘special’ to be able to quickly point burst the market! While the opposite is: newspapers, magazines, networks, and other text-based media, in-depth communication, one to one communication features, the audience no time limit, read the ads can be very comfortably all the information, therefore, for the amount of information big, strong rational advertising, for example, the mechanism described in the product, introducing new things, new ideas, etc., health care products to verify the characteristics of newspaper ads. biggest advantage lies in newspaper advertising sales of short-term effect is very obvious, read the ad, Interested readers can take immediate action, telephone counseling, telephone order, mail order, or by virtue of advertising in a certain time and get a discount, etc., buyers and sellers interact, advertising effectiveness feedback fast. The first class marketing products and services customers in the planning process to establish product awareness using television advertising, newspap