Niche Marketing- The living law of SMEs.doc

 PAGE \* MERGEFORMAT 11 Niche Marketing: The living law of SMEs The concept of niche marketing in the traditional textbooks were rarely mentioned, but in practical applications is so extensive and effective, it is used mostly by small and medium enterprises a market strategy or development model. Niche marketing has its own produce market background; enterprises according to their own conditions and advantages to select niche markets; the implementation of niche marketing can form a unique competitive advantage, but the concrete implementation should pay attention to the rules and conditions of niche marketing. Niche marketing is a special type of market segmentation strategy is an enterprise in order to avoid in the market with strong competitors head-on collision which took place under their attack to take an advantage of its unique conditions and advantages, select the competition profit little or weak opponents and even ignored a small market (known as the niche market) as its object of specialized services, all they can to meet the practical needs of the market in order to achieve a firm to occupy the market purpose. NICHE niche is in English transliteration of the word, originally referred to the shrines. Niche market image like NICHE, although very small and very narrow, but the border clearly. Niche marketing is ideal for small and medium enterprises and the establishment of a focus on selected niche markets. U.S. bio-scale companies can be regarded as a typical representative for niche marketing; Shanghai ‘Jinjiang Star’ to open up a very successful niche market. First, niche marketing, the background As we all know, the Western market in the decades after the end of World War II, won a huge development, product life cycles continue to shorten, the frequency of changes in demand continues to accelerate, so that the industry and is constantly updated to meet the market demand, market competition in the global within the increasingly violent. No wond