New rules- advertising was misread the phenomenon of Positive Solutions.doc

 PAGE \* MERGEFORMAT 8 New rules: advertising was ‘misread’ the phenomenon of ‘Positive Solutions’ A company is obviously doing publicity, consumers see the ads they have to buy B company’s products, the success of advertising with consumers led to allow enterprises to unexpected results, misreading the consumer advertising, or corporate propaganda ‘sight’ to go Partial? For others to do the wedding dress is obviously not the original intention of advertisers to each sub-Marketing From .com costs are for the addition is the brand equity to do business goal, the following will reveal the chaos behind the operation of the new rules of advertising. A, ‘as my mother’s feet’ public service behind the corporate CCTV has broadcast over a widely acclaimed advertising: a one-day mother worked hard to help young son washing feet, let the children ready for bed, another busy to wait on their own in-laws, to help her mother’s feet. This scenario was the son to see his son if he thought, then also called a basin of water, Dangling in front of premises to his mother saying, ‘Mom’s feet’. As a public service announcement, this ad has undoubtedly reach their goal, many in the audience was impressed by this ad, favorably, and even triggered a nationwide ‘to her mother’s feet’ activities. As a practical investor, companies benefit from the geometry? From the interviews, we can see that consumers of these business owners behind the ad Cognitive different. Some said ‘Diaopai’, it said, ‘HaYao 6’, there are said to be ‘CCTV’. ‘Diaopai’ will and ‘HaYao 6’ to do one with the ads? We first understand the following background: in 2001, Harbin Pharmaceutical Group advertising overwhelming, often among the ‘annual Esu ads’ list, in particular, ‘Gong Li aunts’ advertising the event, which is an ad 6 HaYao Gong Li to the Hope Project, said a number of contributions, results are found in the news media there is not even donate to the Hope Project section. To make an account of public