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Nippon Paint- Let the professional people to concentrate on doing things (Part Two)
Nippon Paint: Let the professional people to concentrate on doing things (Part Two)
To distributors and enterprises with growth
Each one well-known brand behind the history of their own development, but also reflected the growth of many dealers history of sorts. Of reform and opening up 20 years, many ordinary investors to choose select a personal business, from ‘a pair of husband and wife, a small facade’ in the progressive development of individual industrial and commercial households as private entrepreneurs, and even to grow into billionaires of large-scale private enterprises. In Nippon dealers in China, there are many cases of such a lively start, of course, there are many dealers living off than before life. To do large, rapid development of the dealers, we can easily find some of their common: ideological and active, good use of foreign forces to use an outsider, a long-term goals and a strong dedication to work, there is one thing in common is this: pay close attention to manufacturer and market changes, be able to grasp the trend, timely follow-up, conspiracy to grow.
In many enterprises, the manufacturer’s history, as if the dealer is the one out in terms of history. In a sense, this is not unreasonable, but in practice, it is easy to form ‘sales ism’ tendency to have eyes only for sales, only the major operators; look current, not figure in the future. Some dealers also use this amount in order to seek or even demand the name of abandoning the expense of marketing plans and financial budgets, malignant development of the market, the negotiations to seek a temporary price tag, access to short-term special policies and interests. Manufacturers are also happy to ‘leisure’, sitting in rent, do not ask marketing services and operational guidance. This ‘there is milk, mother,’ interrupted the original sound track of co-operation, and eventually damage the relationship between long-term interests of both sides. Thus many of the brand into the ‘Qi-Xing also B
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