Ni Xuan Yu- deliver the brand promise with the emotional support.doc

 PAGE \* MERGEFORMAT 5 Ni Xuan Yu: deliver the brand promise with the emotional support Ni Xuan Yu (Nick Barton), from the appearance point of view is a typical Englishman, thin tall stature, thin handsome face, looks better than his actual age much younger, he and I have seen a lot of suits and ties Business leaders are not the same, casually dressed in casual clothes, cute smile and shining eyes, so that communication becomes a comfortable thing. December 1, 2009, Ni Xuan Yu took office InterContinental Hotels Group (IHG, InterContinental Hotels Group Greater China vice president of marketing, but until today he has not adapted Shanghai crowded noisy environment. Ni Xuan Yu was born in the south of England a small city, for him, the population is both the biggest difference. Ni Xuan Yu yearning hometown quiet life recently, Ni Xuan Yu discovered an open boat a good place. ‘I have a few weekends to Dianshan open yacht in Shanghai, I hope ran out looking for a relaxed environment, the only way to and comfortable in the UK have the same feelings. ‘Ni Xuan Yu said excitedly. In fact, Ni Xuan Yu love tourism In 1994, just graduated Ni Xuan Yu did not immediately work, but with two years around the world now Ni Xuan Yu because of their work often to travel around, this is his final choice in the hotel industry for of reasons. Ni Xuan Yu is a two-sided man, left and right brain simultaneously drive a hybrid, he not only passionate side, there are rational, calm and business intelligence. Ni Xuan Yu in the United Kingdom responsible for the Holiday Inn (Holiday Inn Express brand management, in Under his leadership, Holiday Inn Express in the UK increased from 30 to expand to nearly 100, he started in the UK and Ireland Holiday Inn Express direct marketing activities, not only improve the booking and occupancy rates, and improved profitability. Brand promise lt;lt;New Marketinggt;gt;: Earlier, you either InterContinental Hotels Group Europe, Middle East and