New SMEs listed Gong Lue.doc

 PAGE \* MERGEFORMAT 7 New SMEs listed Gong Lue The introduction of new products in terms of SMEs is a big risk, the only writer in recent years where the company introduced a new product there are many failures, so that new products introduced in terms of SMEs is a double-edged sword, both love and hate also. But the non-doing can not be, otherwise companies will lose the driving force of development and opportunities. In this I do not want to find fault with, or expert, but there are some practical experience to share with colleagues. To a regional beverage company, for example: A company listed on a dedicated PET for children of small bottled drinks, which can be listed on policy formulation: After detailed planning, dynamic and accurate interpolation spaces Marketing Manager From .com dealers or business people can not just listen to one side of the story, on the one hand because the distributors and business people are often sold on the market the largest, fastest most sensitive products, but does not consider the actual existence of the enterprise situation and resource conditions. On the other hand for the promotion of new products have a natural inertia. Marketing Manager in this regard must have their own experience and ability to judge, to consider allowing the enterprise strength and resources that match the criteria that the new products to market First, select the target market, first of all to recognize their strength and status, its brand and market to look for bedding areas as well as county-level cities in part to promote the market as a key area, because the enterprise strength is insufficient to carry out large-scale investment; re - are certainly necessary to identify products in which segments of the market, due to PET-bottled drinks on the market today are overwhelming, there are only a big brand such as: wow Haha, Daly Park, a small foreigners and so on, there were not already achieved great success in the market, The market share of