New Development Trend of China#39;s exploration of Marketing_0.doc

 PAGE \* MERGEFORMAT 15 New Development Trend of China#39;s exploration of Marketing Summary: marketing and content development is to improve the competitiveness of the enterprise market the most fundamental and most effective way. Enterprises are facing a market economy environment, companies must determine the innovation and development in order to survival and development. This paper describes the marketing concept and to explore the case of a new era, especially joining the WTO, China marketing, content and trends in the development of Keywords:: Marketing Brand Marketing Green Marketing 1, marketing concept, development history “Marketing Science,” translated from the English “Marketing”, is the beginning of this century in the United States created a new discipline, but at that time were actually limited to “marketing technique” and “advertising techniques”, and modern marketing there are large gap, the real modern marketing in the 50 years after World War II began to take shape, and is the world’s economy is highly developed product of the formation of a buyer’s market and sellers a comprehensive product of fierce competition, is to adapt to the objective economic needs ( Seller of competition required) arising from an applied science. In other words, it is a market economy, development services, particularly for competitive services, the seller applied science. It is the generation and application of the objective conditions are: a highly developed market economy, the formation of a buyer’s market a comprehensive, fully competitive market environment, as well as a unified domestic market and growing world market. Marketing is a comprehensive, marginal characteristics of applied science, is a study of the management of the soft science in a sense, it is not only a science, but also a guide by the art of war. Science of Marketing (Marketing) in the English Village has a double meanings: First, a kind of economic behavior, a