Nippon use My Colors articles ads for strategic change.doc

 PAGE \* MERGEFORMAT 8 Nippon use ‘My Colors’ articles ads for strategic change Nippon made to seek to break through 2006 Nippon investment in China is the 15th anniversary of state legislation in November 2006 was held in Guangzhou, the low-key celebrations. At this meeting, Li Bangti out its strategic objectives: in 2010 sold in China reached 10 billion. To achieve this goal, the legislation states at the end of 2006, suddenly made power, while a series of marketing activities. Store display upgrade: new doors for the end of the first use of purple, center bulge Nippon rigid LOGO’N ‘. Advertising Transformation: Wei-Chuan efficiency of all net product advertisements off the air, turned to playing ‘My Colors’ brand advertising articles. Promotions in full swing: the launch of ‘My inspiration for color Nippon’ as the theme of 2007 New Year’s Day promotions. Nippon Why to be changed Nippon eager to seek a breakthrough because of its in the China market is suffering from a ‘ten-year itch’. Is well known that Nippon is relying on its broad market awareness drive, which is available from the minds of consumers Nippon become synonymous with paint on the wall of a building is not difficult to see. Now, with states facing environmental legislation has a far cry from the year 2000, mainly two aspects of change: First, to enhance competition. Not to mention the non-CRC to rely on subtlety gas spraying services from the ‘Yang Gong’ changed to ‘look straight’, only the same level and even more powerful foreign competitors PPG, JOTUS, Ho, etc. began to appear in China, crowding together. Second, the consumer change. Nippon 1995, the last century, advertising, giving the Chinese a lesson what is called ‘latex’ class, and now and then on the anachronistic, because the consumer groups and ways started to change. If these two areas due to macroeconomic factors, then the channel distributors Nippon deviant is determined to promote the main reason for change. People in t