Nippon Paint- Let the professional people to concentrate on doing things (I).doc

 PAGE \* MERGEFORMAT 19 Nippon Paint: Let the professional people to concentrate on doing things (I) So far, China has become the U.S., Japan’s third-largest after the architectural paint producer. However, in spite of China’s paint industry has been more than 80 years of production history, production companies have as many as 8000, but the low R amp;amp; D capabilities, product structure, a single management level, backward, primitive method of distribution of these weaknesses is an indisputable reality of the industry, their existence is a serious impact on the national paint industry as a whole raise the level of competition. Nineties of the last century, including the state legislation, including the world’s top ten most of the paint company, have a different way successively invest and build factories in China, try to turn our country into a coating industry, including architectural coatings, automotive coatings, marine coatings and anti-corrosion coatings, etc., comprehensive product era of competition. Now, with the continuous strengthening brand awareness, product cost-effective continuous improvement of sales network, continuously consolidated, foreign companies with its financial and technological advantages, the in the distribution services and new channels, but also the further development of the widening and the the gap between domestic competitors. China’s domestic paint industry, a ‘marketing revolution’ is imperative. Preface Nippon Paint to bring, it is first of all is that it reminds of those warm and natural, beautiful sounds of the TV screen, as well as in many cities dazzling billboards. However, in those external ‘everywhere put glory’ behind, hold the kind of marketing strategy and operation of the means? From this localization foreign brands in China, the industrialization of successful practice in what things we can learn from and absorb? In the following article, I will be in the legislation states according to their own professi